Online reputation management – ORM – is the management and maintenance of your online reputation. The process involves creating good feedback pertaining to the person or business and begin shaping their reputation, or their reviews, on Google.
PULP Reputation uses a review funnel system to engage with customers, gather feedback and obtain more reviews, usually Google while boosting the new positive content. Because most searchers rarely look past the first page of results having high rankings is essential. Reviews make up a large part of a business’s Online Reputation– 90% of consumers check reviews before making an appointment or purchase – and maintaining them is critical for local business success.
Every photo, comment, social media post, blog post, review and other pieces of data that mentions your name is part of your reputation. Your Online Reputationis the sum of every piece of data about you and your business on the internet.
Most businesses are unhappy with their Online Reputationbecause they did not manage it correctly. You can assess your reputation by Googling your business’s name and any other search terms someone might use to look you up. Open every relevant link from the front page of results and from the image results. Save these links in a bookmark folder as a quick reference for your standing online reputation.
Identify where most people are searching for your business and put a reputation management strategy in place to begin improving your online reputation, and growing your business.
Online reputation is the new digital word of mouth, new business card, the new CV, the new website and all around the new way of learning about someone online. Most of today’s employers – over 70% — use social media to screen their candidates, and 75% of hr departments are mandated to look online for information about an applicant.
For businesses, your Online Reputation is used by possible customers who are researching businesses before spending their hard-earned money. It’s also used by potential talent looking for the best companies to work for, so much so that a bad reputation costs a business 10% more per hire, on average.
Personal online reputations are used by anyone who has your name and wants information about you. A business associate can look you up on their phone when they excuse themselves to the bathroom, a first date can look you up before meeting to get the dirt on you beforehand, your boss can look you up while determining who’s going to get a promotion. Also, friends and family can get curious and search for your name, only to be shocked by what they find. The hard truth is that anyone who looks you up online uses your reputation to judge you.
The first step in fixing your Online Reputation– much like your credit score or retirement plans – is understanding it. Once you know where your reputation is at, you can begin a strategy to repair it by positively branding yourself, good customer feedback, establishing yourself as an expert in the field and becoming the obvious choice, creating quality content and executing an effective SEO strategy.
You want to be careful about how you present yourself online going forward. Refrain from making comments or social media posts that represent you poorly and lose customers who will also tell others not to go to you. Once you do something online, it’s immortalized. Consider this before you click submit.
Some people choose to fix their Online Reputationon their own – which can require upwards of 20 hours per week – while others choose to work with a team of trained experts to get results. PULP Reputation has developed tools that do both without the time and cost.
It’s a common misconception that you can avoid the internet, so you don’t have to worry about your online reputation. Business owners might talk about removing their companies from review sites, professionals might delete their social media accounts in hopes of making everything go away, but this doesn’t work.
Almost everyone, whether they like it or not, has an online reputation. By avoiding online, you can ignore this fact, but no one else will. In a world where 84% of people trust the information they find online more than they trust what they hear in person, you don’t have a choice but to address your online reputation. Your potential customers can type your name into a Google search and check out the readily-available information, whether you like it or not.
You have two options – you can leave your Online Reputationin the hands of whoever cares to post about you, or you can take charge of it and let PULP Reputation guide your Online Reputationin the direction you’d like to see it move in.
Online reputation management cannot fix your results overnight. It’s true that some shady reputation management companies might claim this is possible, but your Online Reputationrequires constant attention. Any overnight fixes that these companies might provide are generally exploitations of Google’s current algorithms. When these exploitations are identified – and they always are – the results will snap back to how they were before, and your money will have been wasted.
The average Online Reputation Management campaign is at least a one-year process. This is enough time to push down negative results, generate positive content and otherwise polish your personal brand. Some critical cases will take a little longer. Setting up the PULP Reputation tool isn’t enough, you have to actively participate in the feedback you receive and build business awareness.
In truth, though, the Online Reputation Management process should be ongoing. Your reputation will require management for as long as you care about your good name. Online reputation management will become more imperative as digital word of mouth is also becoming imperative.
Every business owner knows the sting of receiving a bad review. Whether the customer is being honest, or the review is falsified/exaggerated, negative reviews online tarnish your business’s image and make possible customers think twice. Ideally, you’d be able to prove which reviews are falsified or exaggerated and have them removed, but this isn’t always the case.
Some reviews can be removed from the internet in select cases, but the better option is to begin collecting positive reviews and establishing steady customer communication. PULP Reputation helps you respond to reviews in a timely manner, turn negative feedback into positive reviews with good customer service and address all situations immediately.
The most important factor with negative reviews is that you should never respond with emotionally or defensiveness. If you cannot control your emotions regarding a review, do not respond to it until you have calmed down or leave it up to a neutral, professional party.
If your first reaction to negative items about you online is legal action, you’re not alone. However, legal professionals who specialize in online disputes cannot offer guaranteed results, and they often cost far more than a reputation management firm, which can offer guaranteed results.
Save for specific situations, legal action is often a time waster when trying to fix your name online, and if you don’t have reputation management in place before you take it to court, you can make a bad situation worse. Mugshots, court records, personal opinions, rants, and opinionated reviews are not against the law.
For those who are experiencing slander to the degree that your bank account information, social security number and other personal information is being shared, a legal action might be a viable option when paired with sound Online Reputation Management.
The best way to protect your Online Reputationfrom future issues is building a strong foundation of an ongoing reputation management strategy. Proactive reputation management is critical for anyone who wants to maintain their image and personal branding. This means regular feedback and automated interaction, a quality SEO strategy and damage control for inevitable issues, ie. PULP Reputation.
The easiest way to start managing your Online Reputationis by contacting PULP Reputation! We make it easy for you to get the feedback you need. You can certainly learn about ORM, SEO and quality content creation from home and put in the hours, and if you have time to do this, great! However, most of our clients come to us with a distinct lack of free time.
Once you connect with our PR team, we’ll help you create a strategy, walk you through the set up and then all you’ll need to do is review the feedback, respond accordingly, watch your reputation grow and then focus more on what’s important in your life!